Web apps
Software that runs in the browser, so it reaches everyone on any device with nothing to install.
A web app reaches everyone. No install, no app review, no waiting a day for a fix to go live. It’s the right call for a product customers sign up for, an internal tool your team logs into, or the first version of something you’re still figuring out, because you can change it the same afternoon you learn something.
I build the whole thing: the interface your customers see, the API behind it, the data model underneath that, and the infrastructure it all runs on. That includes the parts people forget to scope, like sign-in, billing, permissions, email, admin tooling, and the dashboard you’ll want in month two when you start asking questions about your own data.
What a web app can include
- The full stack, front to back
- Product definition and UX
- Responsive on phones and desktop
- Accounts, sign-in, and permissions
- Payments and billing
- API and data model
- Third-party integrations
- Hosting and deploys
- Analytics and monitoring
- Admin tools for your team
- Security and privacy
- Accounts in your name
Case in point
Launch-day traffic is a design decision, made months earlier
mycharity: water launched straight into a media push, so scale readiness and the virality mechanics were part of the build from the start rather than something to bolt on when the site fell over.
Selected work
Little Memory
A diary you can actually keep. Featured by Apple three times.
mycharity: water
The platform that proved social fundraising. $500k raised in two months, $11 million in two years.
Bebo
Social network. As Head of Mobile, grew mobile web from 0 to 4M daily users and built the SMS platform.
Sourcetable
Spreadsheet startup. As the first engineer, built the product and the engineering practice around it.
Dojo
Habit-building app. Co-founded the VC-funded startup behind it.
LOOKBOOK
Fashion community. Consulted on web, the iPhone app, and SEO.
Magic
On-demand personal assistant service. Built features across the React Native app and the backend.
Monkey Inferno / Zuno
Mobile e-card app. Built the iOS app and Python API.
PhotoSugar
Photo browser for social media profiles. Web development, SEO, and organic search growth.
Founder Dating
Co-founder matching platform. Web development and LinkedIn API integration.
How it goes
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Discovery
A few weeks that turn the idea into a buildable plan: mock pages, a technical approach, and a roadmap with costs.
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Build and ship
Short cycles, deployed somewhere you can click through as it comes together. Once we're live, deploys go out continuously, so a fix is minutes away rather than a release event.
The full walkthrough, from first call to launch, is on the services page. I build with AI coding agents as a daily driver, and when work needs to stay in-house I can run models on hardware I own so your data never leaves for a third-party service.
Is this you?
Good fit
You're building something customers sign up for and use regularly, or your team is running the business out of spreadsheets and shared docs that have stopped holding. You want the product call and the code that follows it owned in one place.
Less good fit
You need a marketing site or a blog. That's a job for a designer and an off-the-shelf platform, and it will cost you far less than I will. If you're unsure which side of that line you're on, describe it to me and I'll give you a straight answer.
Also: iOS apps · An existing product · Fractional work · All services
Let's build it
I'm taking on new projects. Tell me what you're working on and I'll tell you how I'd build it.
Get in touchI read every message myself.