A private club is deliberate about everything its members touch: the rooms, the menus, the person at the door. The app in a member’s hand is part of the club, and it deserves the same standard.

Dining and stay reservations
Events, RSVPs, and tickets
Real-time messaging with the club
Reciprocal and partner club visits
An Apple Wallet pass at the door

When custom makes sense

Off-the-shelf club platforms exist, and for plenty of clubs one is the right call. A custom build makes sense when the experience is the point: your brand in the member’s pocket, flows shaped around how your club actually runs, and the things generic platforms can’t do, like reciprocity across partner clubs or tap-to-enter at the door. Tell me how your club works and I’ll give you a straight answer about which you need.

Where I’ve done this

For four years I was the sole iOS developer for Sonato, the hospitality platform for private member clubs. I rebuilt its member app from scratch in SwiftUI and took it to a 5-star App Store rating, made it offline-first so it works for members mid-flight, and shipped Sonato Pass, the Apple Wallet pass members tap to check in at their club’s front door.

Clubs run on discretion, and I work the same way: when a project calls for it I can run AI tooling on my own hardware so everything stays private.

Also: iOS apps · Web apps · An existing product · Fractional work · All services

Tell me what you're working on

I've got room for a few new projects. Write to me and I'll reply with how I'd approach it. I read every message myself.

hello@nerdtower.com