Nerd Tower Consulting
One person. Product, design, and iOS engineering.
You have a product that needs to ship or a feature that needs to exist. You’d rather not coordinate a PM, a designer, and an engineer to get there. The handoffs are where decisions get diluted and timelines stretch.
I take iOS products from customer problem to App Store: define what to build, design how it works, write the code, ship it.
What an engagement looks like
I work as your solo iOS person or as an embedded product engineer on a small team. One engagement at a time, fully committed.
Three things I bring beyond writing Swift:
I think like your user. Teams that have been deep in their own product stop seeing it the way a new person does. I look at every feature from the outside in. If a flow doesn’t make sense to a real user, I’ll say so and propose what to build instead.
I instrument what matters. Most early-stage apps ship without analytics. I set up event tracking and funnels so you can see where users drop off, what features get used, and whether changes are working. You get data you can act on.
I keep it shipping. CI, automated testing, App Store submissions, TestFlight. The infrastructure to release continuously without it becoming a project of its own.
How I’ve done this before
Sonato: I joined in 2022 as the only iOS engineer for a hospitality platform serving private member clubs. For four years I owned the product end to end: product decisions, UX design, and all the code.
5-star App Store rating. Every feature went from “what should this do?” to the App Store through one person. Apple Wallet passes with NFC, offline-first architecture, the full member experience across the app.
My own apps: Little Memory (personal diary, Apple Staff Favorite) and Ready Time (backward-planning utility). Solo across product, design, and engineering for both.
This is how I’ve always worked
- Bebo: Built the mobile website solo. Grew it from 0 to 4M daily active users.
- charity: water: Lead engineer with one junior dev. We launched mycharity: water and raised $500k from 2,000 donors in 2 months.
- RandTxt: Solo-built the iOS app with the future Firebase founders. Acquired.
- Tuenti: Built the SMS platform solo, embedded into their engineering team. Key feature in the Telefonica acquisition.
- Twitch: Built the search backend solo, embedded in their team.
- Monkey Inferno / Zuno: Built the original Zuno iOS app.
- Hugg: Solo-built the iOS app.
Building and shipping software products since 2005.
Availability
I’m currently available for new engagements.